DEDHAM MAINE –
Destination Vertical, a company that invests in and manages businesses in the travel
marketing, management, and advertising space has acquired
NEgetaway.com, the primer online
resource for New England Travel
and New England Vacation
information. NEgetaway.com will
become Destination Vertical's flagship site for all regions in New
England.
The acquisition is the first announced by Destination
Vertical and allows the company to immediately offer products and
services in the North Eastern United States. "We have a unique model
that ensures ideal exposure to our advertisers." Says Paul Freedman,
President of Destination Vertical. "The acquisition of NEgetaway.com is
the first step in our expansion plans, and we are pleased to have the
site in our portfolio."
The company plans to launch additional region-specific
sites in the coming months to expand its online portfolio. "Our plans
are to grow in the North East both organically and through addition
bolt-on acquisitions." Says Tim Willoughby, Destination Vertical's New
England Marketing Director. "The NEgetaway.com site is a great
base to build from."
Terms of the transaction, which was finalized on
January 3rd, 2008, were not disclosed.
About Destination Vertical
Destination Vertical invests in and manages businesses in the travel
marketing and advertising space. The Company's growth is driven by the development
of our existing properties, and through
the acquisition of established brands.
About NEgetaway.com
Launched in 2003, NEgetaway.com
is the resource for New England regional lodging and attraction travel
guides. The site has content for
Maine Vacations,
New Hampshire Vacations,
Vermont Vacations,
Massachusetts Vacations,
Rhode Island Vacations,
and Connecticut Vacations.
NEgetaway.com is one of the most popular New England Travel sites due to
its fresh content and excellent search engine optimization.
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